Pay-Per-Click (PPC), also called Cost-Per-Click (CPC), Internet marketing is an excellent way to quickly drive targeted visitor traffic to your Web site. These programs allow you to easily calculate your ROI on your campaign. You only pay when a visitor actually clicks on the link to your site and you have complete control over how much you want to spend on a per click basis. Once your account balance runs out, you are no longer charged until it's refilled.
When starting a SEO campaign for a new site or a site that has never been previous optimized, it is often useful to utilize PPC for the beginning months to guarantee visitors and start you on your way. Unlike natural search engine optimization, there is no wait period before your results appear. As soon as you are ready and submit your payment your PPC campaign begins.
In addition to immediate results and simple ROI calculation, PPC does have other benefits. Results are based directly on a bidding system where the highest bidder gets the top listing in the search engine result pages (SERPs). Therefore it is not difficult, although it can be expensive, to attain very high ranking for search terms that your site would otherwise have a very small chance of being found under.
BCN offers PPC program management at a nominal cost to clients who are already signed up for search engine optimization services. Our clients who employ a combination of both SEO and PPC marketing methods typically attain very high results. It is important to understand, however, that a long-term SEO plan delivers more visitors at a lower overall cost over time. SEO can and will continue to generate traffic for you even after the campaign is complete while PPC campaigns end the moment you stop feeding your account.